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Hootsuite is a web application that allows you to manage all of your social media profiles in one place. Post simultaneously to Facebook, Twitter, and other platforms, schedule posts in advance, and track how many people are receiving your message.
Earned media coverage can be one of the most powerful advocacy tools at your disposal. Unlike paid advertising, earned media coverage often carries more weight and credibility in the minds of consumers because the information is delivered and received through the recognized filter of a credible third-party organization such as a newspaper, TV or radio station.