RESOURCE: Earned Media Guide

Earned media coverage can be one of the most powerful advocacy tools at your disposal. Unlike paid advertising, earned media coverage often carries more weight and credibility in the minds of consumers because the information is delivered and received through the recognized filter of a credible third-party organization such as a newspaper, TV or radio station.

 

 

AttachmentSize
Earned Media Guide (PDF)48.7 KB
Copyright © 2014 Oregon Coalition Against Domestic and Sexual Violence. All rights reserved.